![]() In the beginning, Imgur pulled its content from posts blowing up in popularity on what is now its more raunchy, mature older brother-site Reddit (and still remains affiliated). If you’ve got more time to kill, head over to Imgur yourself and browse. We’ve gotta move on here before I lose focus again… How Content is Curated on Imgur ![]() In this case, a guy who mistakenly got a group text from a couple announcing the birth of their child decided to take the expected “Wrong number” text five steps further and actually SHOW UP with his brother and a gift to celebrate the couple’s new addition to the family. Here are a few more that are trending right now (you’re welcome):Īnother frequent type of post on Imgur is a heartwarming story. In fact, Imgur has its own meme generator, too, so don’t expect any shortage of memes anytime soon. Imgur and memes are a match made in heaven. Meme compilations, or “dumps” as they’re sometimes called, are popular and a more curated experience than just a single meme on its own. However, for these promoted posts to be successful in the Imgur landscape, they do need to adhere to community standards and provide some value to the viewer, or it’ll disappear or be shamed into Imgur oblivion. Because Imgur still is a corner of the internet, unfortunately it is not immune to sponsored posts for movies, products, and other offerings that may apply to the Imgurian masses (ad-blockers are no good here). This is a promoted post for an upcoming movie called Hardcore Henry. Want to get an idea what that looks like? Let’s check out some of the hits on Imgur right now: “Oi Henry! Wake Up.” All viral, all the time. It’s the pulse of the internet. If social media is a sprinkling of the most viral content, Imgur is drinking straight from the hose. Relying on what your immediate friends are posting through social media, as quick as that is to spread what’s going viral, isn’t as real-time as it could be. You can also sort by other metrics, too, but this is the default. The most popular images appear first and are ranked by popularity (based on metrics like the number of shares, comments, upvotes). According to the site itself, “Imgur is full of the most awesome images on the internet, curated in real time by a vibrant community of millions of people around the world.” Simply put, Imgur is born out of our society’s fascination with images, viral content, and internet comment sections. But I’m gonna stuff those embarrassments in a sack and throw myself into this. Here’s what I learned. I do feel embarrassed as a millennial not being immediately familiar with something that in certain social groups is treated as a separate member of the friend group: “Oh, Imgur…”. But this exercise in curiosity may have made an Imgurian out of me. Turns out that these feelings were 100% correct. My knowledge was one-off and limited (at best) concerning the multitudes of inside jokes, particular jargon, and rules of play, according to the vast, opinionated Imgur-world. Sure, I’d click on links my boyfriend or other friends would send me and enjoy the content, but on the whole, it was just one of those things that I let him have to himself, thinking that it was a whole world that I wouldn’t much be able to understand. Up until this point, I haven’t much felt the need to dig into Imgur and figure out its inner workings. My dog’s thing is chewing on rocks. My boyfriend’s thing is Imguring. ![]() My boss’s thing is advocating for Daylight Saving Time year-round. My grandma’s thing was oil painting and baking coconut cream pies. ![]() ( Imgur, ANewBadlyPhotoshoppedPhotoofMichaelCeraEveryday)Įveryone has their thing. One of the most democratized ways on how to go viral is on a little site called Imgur (as I’ve only just recently learned myself). Here, I’ll bring you up to speed on this site that can make a serious impact in your marketing efforts, if done carefully, cautiously, and wisely. Virality should be a happy byproduct, not the sole reason for the effort. As with most marketing strategies, sinking all investment and energy into a single method is both foolish and minimally productive.Ī much higher success rate can be attributed to the former - working within the bounds of a single platform, learning intimately about its audience, and delivering clever, curated content to provide value to that readership. Most marketers seeking greater online visibility for their product/brand lay the groundwork for the latter one-hit wonder, that quick fix that will launch to household-name status. It depends upon either a deep understanding of a single platform and developing content to fit, or a single, totally knock-it-out-of-the-park piece of content that people can’t help but share. How to go viral on the internet isn’t about one hacking strategy, or applicable to just one platform.
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